In Brookhaven, 1,478 homes gave up while only 145 sold
- I looked at every lived-in home in Brookhaven that either sold or came off the market with no sale.
- Brand new builds are left out.
- The numbers stop on October 2, 2026.
Most people think of Brookhaven as a strong market. And for the homes that sold, it was. The typical sold home closed in 10 days at 99.2% of its last asking price. But that picture leaves out the much larger story. For every 10 homes that sold, 101.9 gave up and never did. That is not a rounding error. That is the market.
The homes that gave up first asked $199,900 less than the homes that sold
The typical home that gave up first asked $750,000. The typical home that sold first asked $949,900. That $199,900 gap is the most important number in this data. Price is not just a number you pick. In Brookhaven, it is the single biggest factor separating the homes that sold from the 1,478 that never did. Buyers here are not skipping homes because they cannot afford them. They are skipping homes that are not priced for the market they are actually in.
Of the 1,529 homes that came off the market with no sale, only 35 came back and eventually sold. Sixteen are listed again right now. The rest are gone, with nothing to show for the time and cost of listing.
The typical home priced between $750K and $900K sold in 5 days and closed above its first asking price
Not every price range behaved the same way. The typical home that first asked between $750,000 and $900,000 sold in 5 days and closed at 100.6% of what it first asked. The $900,000 to $1.4 million range matched that pace: 6 days and 100% of the first asking price. These were the sweet spots. Buyers moved quickly and did not negotiate.
The hardest range was under $550,000. Those homes took 19 days and the typical one closed at only 96.2% of what it first asked. At the top end, the typical home priced at $1.4 million and up took 26 days and settled at 97% of its first price. The further a home strayed from the $750,000 to $1.4 million range, the more it gave back in time and money.
Wait past the first month and you give up 7.5 cents on every dollar
Homes that sold in the first month closed at 100% of their first asking price. The typical time to sell was 4 days. Ninety-three of the 145 sold homes did it that way.
Homes that took two months to sell closed at 92.5% of their first asking price. Homes that took three months also closed at 92.5%. Homes that took over six months closed at 84% of what they first asked. The market does not reward patience here. It punishes it. The longer a home sat, the more the seller gave back, every time.
What this means for you right now
If you are selling, the data is clear: price it right the first time or plan to give something back. Nearly 69% of the 35 homes for sale right now have already dropped their price, with a typical cut of $70,050. That is money spent trying to find a price the market would have told you on day one. The homes that sold in month one got 100% of what they asked. The homes that waited got 92.5% or less. With the 30-year fixed rate averaging 7.28% as of October 1, 2026, according to Freddie Mac's weekly rate survey, buyers are already stretching. They will not stretch further for a home that is overpriced.
If you are buying, the $750,000 to $950,000 range had the most competition: 62.5% of those homes sold at or above their asking price. That is the range where you need to be ready to move fast and come in strong. At $1.35 million and up, only 34.2% of homes sold at or over asking, and under $750,000 that figure was 35.7%. Those sellers were more open to negotiation.
Your next step
(770) 637-9774Text me your address and I will send back where your home sits against the 145 that actually sold in Brookhaven, and whether your price puts you on the right side of that $199,900 gap. Takes a day, costs nothing.
Text me- My market data, every lived-in listing in Brookhaven, as of October 2, 2026
- Freddie Mac Primary Mortgage Market Survey, October 1, 2026
- National Association of Realtors, August 2026 existing-home sales report
- National Association of Home Builders, January 2026 permit data for the Atlanta metro

